A major part of my job as an interior stylist is designing concepts and rooms that reflect not my style, but that of the brands who hire me. Sure, they ask me to style their catalogues and ads because they like my own style, but at the end of the day it’s all about representing their brand and appealing to their customers. I actually love this part of my job – it keeps me on my toes and forces me to get inside someone else’s head instead of just repeating my same old tricks.
That said, I also love the rare occasion when I get to just do my thing. So it was a bit of a treat earlier in the summer when I was asked by Hillarys to design a room for their #IWANTTHATSTYLE campaign, using their new Autumn/Winter blinds and curtains, but based on my own book, Modern Rustic. (My first and I think most popular of the three I’ve written). So much fun to get to design a room based on what I personally like! My taste is constantly evolving and I wouldn’t say I’m purely modern rustic but my own home definitely has elements of it right now, particularly as I begin the nesting process for the colder months ahead.